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Tribute to Toyota: Fuel Efficient Future

  |   Hybrid Vehicle   |   1 Comment

By 2012, Toyota had made a giant footprint for hybrid vehicles — managing to sell over 4 million hybrid units worldwide. Today, not only has Toyota taken the lead in selling hybrid vehicles but also are taking the initiative to expand the current hybrid collection. By 2015, they plan on releasing 21 new hybrids and as well a fuel-cell vehicle in the next three years.

They continue to build the momentum as global hybrid leaders by increasing their battery density to improve battery performance.

Toyota is also raising awareness of the benefits and challenges of fuel diversity. Toyota vehicles will participate in a National Petroleum Council study that reports on prospective alternative fuels in auto, truck, rail and waterborne transport (2035-2050).

Current fuel diversity challenges include, building competitive vehicles with different powertrains and driver feedback systems. Obtaining infrastructure to resource fuels such as hydrogen and charging station commercialization is also another challenge. Not only is it expensive to commercialize these alternative fuels but we are stuck in a position where not commercializing makes consumers less willing to adopt non-ICE vehicles.

These results hope to project deployment towards; demand of fuel, environment protection, promote competitiveness in alternative fuels (such as hydrogen and electric) and support energy security. The insights from this project will help develop potential policy options and investments in the alternative fuels industry.

Toyota hopes to adopt new fuels and increase economies of scale for vehicles using alternative fuels, similar to hybridization with the Prius. The first fuel cell Toyota Highlander vehicle was $1 million (US) per unit. The 2015 version of the Highlander, is expected to be between $50,000 to $100,000. Hopefully by 2020, the price will be around a Toyota plug-in hybrid.

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1Comment
  • t km | Jul 2, 2014 at 8:24 pm

    Sorry, not as impressed with Toyota’s “leadership”. Their Rav4EV is strictly a Calif Air Resources Board play for zero emissions credits. They are only making enough Rav4EVs to satisfy the price break they need for selling 300,000 oil burning cars in the state. Likewise their push for H2 vehicles is only because they receive 3x as many credits for a Fuel Cell Vehicle (9 credits total). Plus they are lobbying hard for, and have received, CA money to install H2 refueling stations. Meanwhile Tesla builds an all electric car that goes 250 mi on a charge and they’re installing their own refueling network of “Superchargers”. H2 fuel cells, using renewable energy sources waste about 2/3 of the energy that an all electric car will use. Not something a true “leader” would promote if they really cared about GHG emissions and/or reduced fossil fuel dependence. Tesla is a leader, Toyota, a poser. IMHO.

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