Tribute to Toyota: Fuel Efficient Future
By 2012, Toyota had made a giant footprint for hybrid vehicles — managing to sell over 4 million hybrid units worldwide. Today, not only has Toyota taken the lead in selling hybrid vehicles but also are taking the initiative to expand the current hybrid collection. By 2015, they plan on releasing 21 new hybrids and as well a fuel-cell vehicle in the next three years.
They continue to build the momentum as global hybrid leaders by increasing their battery density to improve battery performance.
Toyota is also raising awareness of the benefits and challenges of fuel diversity. Toyota vehicles will participate in a National Petroleum Council study that reports on prospective alternative fuels in auto, truck, rail and waterborne transport (2035-2050).
Current fuel diversity challenges include, building competitive vehicles with different powertrains and driver feedback systems. Obtaining infrastructure to resource fuels such as hydrogen and charging station commercialization is also another challenge. Not only is it expensive to commercialize these alternative fuels but we are stuck in a position where not commercializing makes consumers less willing to adopt non-ICE vehicles.
These results hope to project deployment towards; demand of fuel, environment protection, promote competitiveness in alternative fuels (such as hydrogen and electric) and support energy security. The insights from this project will help develop potential policy options and investments in the alternative fuels industry.
Toyota hopes to adopt new fuels and increase economies of scale for vehicles using alternative fuels, similar to hybridization with the Prius. The first fuel cell Toyota Highlander vehicle was $1 million (US) per unit. The 2015 version of the Highlander, is expected to be between $50,000 to $100,000. Hopefully by 2020, the price will be around a Toyota plug-in hybrid.